
UXÂ Â
Design with Purpose.
Lead with Empathy.
UX Lead & Sr. UX Designer
Here I am, with 15+ years of experience, turning complex systems from digital twins to enterprise tools into intuitive solutions. I bridge people and technology to create products that deliver real business value, connecting user needs with organizational goals with clarity and empathy.
DESIGN


Hello!
I’m Yu-Ting(Joy)
A UX Lead , Sr. UX Designer, Art Director based in TaiwanÂą Norway with over 15 years of design experience.Â
My journey has taken me from Taiwan to the US to Norway, shaping how I see people, technology, and design. At current company I focus on UX for digital twin products, however my professional background spans human-centered design, interaction design, marketing, branding, storytelling, and 3D. Private background, Japanese wood carpentry, art, and music(bass player). I believe good design makes life simpler, work smoother, and people more connected. Work hard, stay curious, and keep improving , that’s my daily practice.
Detailed Projects portfolio with confidential content for talent recruiters only, Password required*
¹🌲⛰️ Taiwan is an island of mountains and ancient giants.
Almost 70% of the land is covered in mountains, including hundreds over 3,000 meters. And in Yushan National Park you’ll even find red cypress trees that are over 3,000 years old — older than most civilizations.

Work That Made a Difference
UX Case Studies


Object-Oriented UX (OOUX) for digital twins: insights to support scalable 3D view

Making 3D usable: OOUX finding from isolate & highlight features

Design insights: how users interact with Split Screen in digital twinÂ

Designing SaaS for digital twin: how discovery shaped the solution
Product Design Story


From problems to priorities: using the opportunity solution tree in core teams

Building the foundation: twin view system design document (SDD)

Product discovery:Â what-if scenarios for smarter decisions in digital twin

Designing for millions: Product Research on Taiwan’s NHI (National Health Insurance)App
Process & Facilitation


From chaos to clarity: building a UX Process for enterprise practices

Facilitating a sprint workshop for 3D View

Sharing UX insights through talks and events

Aligning teams through vision exploration
Earlier & UI Work


UI creative friday: lunar robot in Twin

Redesigning the NTE (Nord-Trøndelag Elektrisitetsverk) business portal for smarter decisions

Rakuya: redesigning the property platform for better usability

Want to see more UI work ?Â
Detailed Projects portfolio with confidential content for talent recruiters only, Password required*

Experiences
 Kongsberg Digital AS
UX Lead
May 2022 – Present | Norway.Romote
Sr. UX Designer
Mar 2021 – May 2022 | Norway. Romote
Specializing in 3D visualization for enterprise digital twin products in the energy sector. Leading UX strategy and design for tools that help users see, manage, and act on complex data. Responsible for end-to-end product design, from discovery workshops to scalable solutions, ensuring usability while aligning with business and technical requirements.
Smart Media AS
Art DirectorÂ
Jul 2020 – Mar 2021 | Norway, Steinkjer, Onsite
Managerd 5-10 people
Interaction Designer
Sep 2019 – Jun 2020 | Norway , Onsite
Established design and marketing strategy across digital projects. Created sales funnels and campaign assets to support the marketing team, aligning branding and UX with business growth. Guided teams on visual storytelling, product positioning, and client communication.
Designed and prototyped dashboards, portals, and apps. Facilitated design sprints and workshops, ensuring user needs were integrated into product development.
 77 Design Lab
Founder & Art DirectorÂ
May 2014 – Aug 2018 | Taipei, Taiwan
Managerd 5-10 people
Founded and led a design studio delivering branding, UX/UI, and marketing solutions for global clients. Designed marketing funnels to drive engagement and helped foreign companies explore the Taiwanese market by adapting their brand and communication to local culture. Led creative direction, client relationships, and project delivery across digital and visual design.
 Empire Fusion INTL
CEOÂ
May 2014 – Aug 2018 | Nevada, USA
Managerd 10-15 people
Mother company of 77 Design Lab, specializing in affiliate marketing, dropshipping, and social media campaigns. Focused on SEO, marketing funnels, and innovation in ad-driven revenue models.
 DIFY Internet Marketing Co.
Web Designer & Project ManagerÂ
Sep 2011 – Jul 2018 | Taipei, Taiwan (On-site & Remote with USA team)
Designed and managed 800+ websites, helping entrepreneurs build their businesses online. Provided coaching and site strategy to support financial freedom, while managing projects across Taiwan and the USA.
Radiant IT Consulting
Web & UI Design InternÂ
May 2013 – Oct 2013 | New York, USA
Created web and graphic design assets and contributed to UI design work for client projects. Supported the design team with layout, visuals, and front-end adjustments, gaining early experience in applying design to real-world business contexts.
PIAA Moto Gear Store
Junior Web Designer
Mar 2009 – Dec 2009 | Taichung, Taiwan
Created visual assets and maintained e-commerce website functionality.

Education


Nord University, Norway
BSc, Game and Interactive Media Design (2018–2019)


Da-Yeh University, Taiwan
BA, Plastic Arts — Sculpture & Wood Design (2004–2008)

Interaction Design Foundation (IxDF)
Sep 2021- Present


ArtCenter College of Design
Summer Program- Summer Intensives, 2013


Museum of Modern Art, New York
Modern Design Workshop, 2013

Licenses & Certifications


Service Design: How to Design Integrated Service Experiences
Issued Oct 2025
Creating seamless service journeys across digital and physical touchpoints.


AI for Designers (Top 10% Distinction)
Issued May 2024
Applied AI tools in design workflows, prompt creation, and ethical AI solutions.


Information Visualization: Getting Dashboards Right
Issued Dec 2021
Created dashboards that make complex data easy to understand, visually engaging, and tailored to the needs of each user or client.


Design Thinking: The Ultimate Guide
Issued Sep 2021


Become a UX Designer from Scratch
Issued Dec 2021



Google UX Design Specialization
Issued Apr 2021
Credential ID X8XKKEVTYWEE


UX Design Process: Empathize, Define, and Ideate
Issued Apr 2021
Credential ID S8NM9CA6B3M2



Enterprise Design Thinking Practitioner
Issued by IBM Nov 2021
- Identify the components of the Enterprise Design Thinking Framework
- Identify techniques to uncover and explore user needs


Strategic Design Creates Lasting Impact
I believe design is about making the complex simple and creating tools that empower people. Every project is a chance to connect human needs, technology, and business goals — with clarity and empathy at the center. If this resonates with you, let’s connect.

(47) 41 33 16 51
Reach Me By Phone
contact@yutingchuang.com
Email Me
Rølivegen 367, Steinkjer, 7718, Trøndelag
📍 Based in Norway