UX  

Design with Purpose.

Lead with Empathy.

UX Lead & Sr. UX Designer

Here I am, with 15+ years of experience, turning complex systems from digital twins to enterprise tools into intuitive solutions. I bridge people and technology to create products that deliver real business value, connecting user needs with organizational goals with clarity and empathy.

Hello!

I’m Yu-Ting(Joy)

A UX Lead , Sr. UX Designer, Art Director based in  Taiwan¹ Norway with over 15 years of design experience. 

My journey has taken me from Taiwan to the US to Norway, shaping how I see people, technology, and design. At current company I focus on UX for digital twin products, however my professional background spans human-centered design, interaction design, marketing, branding, storytelling, and 3D. Private background, Japanese wood carpentry, art, and music(bass player). I believe good design makes life simpler, work smoother, and people more connected. Work hard, stay curious, and keep improving , that’s my daily practice.

Detailed Projects portfolio with confidential content for talent recruiters only, Password required*

¹🌲⛰️ Taiwan is an island of mountains and ancient giants.

Almost 70% of the land is covered in mountains, including hundreds over 3,000 meters. And in Yushan National Park you’ll even find red cypress trees that are over 3,000 years old — older than most civilizations.

Work That Made a Difference

UX Case Studies

Object-Oriented UX (OOUX) for digital twins: insights to support scalable 3D view

 

Making 3D usable: OOUX finding from isolate & highlight features

Design insights: how users interact with Split Screen in digital twin 

Designing SaaS for digital twin: how discovery shaped the solution

Product Design Story

From problems to priorities: using the opportunity solution tree in core teams

Building the foundation: twin view system design document (SDD)

Product discovery:  what-if scenarios for smarter decisions in digital twin

Designing for millions: Product Research on Taiwan’s NHI (National Health Insurance)App

Process & Facilitation

From chaos to clarity: building a UX Process for enterprise practices

 

Facilitating a sprint workshop for 3D View

Sharing UX insights through talks and events

Aligning teams through vision exploration

Earlier & UI Work

UI creative friday: lunar robot in Twin

 

Redesigning the NTE (Nord-Trøndelag Elektrisitetsverk) business portal for smarter decisions

Rakuya: redesigning the property platform for better usability

Want to see more UI work ? 

Detailed Projects portfolio with confidential content for talent recruiters only, Password required*

Experiences

 Kongsberg Digital AS

UX Lead

May 2022 – Present | Norway.Romote

Sr. UX Designer

Mar 2021 – May 2022 | Norway. Romote

Specializing in 3D visualization for enterprise digital twin products in the energy sector. Leading UX strategy and design for tools that help users see, manage, and act on complex data. Responsible for end-to-end product design, from discovery workshops to scalable solutions, ensuring usability while aligning with business and technical requirements.

Smart Media AS

Art Director 

Jul 2020 – Mar 2021 | Norway, Steinkjer, Onsite
Managerd 5-10 people

Interaction Designer

Sep 2019 – Jun 2020 | Norway , Onsite

Established design and marketing strategy across digital projects. Created sales funnels and campaign assets to support the marketing team, aligning branding and UX with business growth. Guided teams on visual storytelling, product positioning, and client communication.

Designed and prototyped dashboards, portals, and apps. Facilitated design sprints and workshops, ensuring user needs were integrated into product development.

 77 Design Lab

Founder & Art Director 

May 2014 – Aug 2018 | Taipei, Taiwan

Managerd 5-10 people

Founded and led a design studio delivering branding, UX/UI, and marketing solutions for global clients. Designed marketing funnels to drive engagement and helped foreign companies explore the Taiwanese market by adapting their brand and communication to local culture. Led creative direction, client relationships, and project delivery across digital and visual design.

 Empire Fusion INTL

CEO 

May 2014 – Aug 2018 | Nevada, USA

Managerd 10-15 people

Mother company of 77 Design Lab, specializing in affiliate marketing, dropshipping, and social media campaigns. Focused on SEO, marketing funnels, and innovation in ad-driven revenue models.

 DIFY Internet Marketing Co.

Web Designer & Project Manager 

Sep 2011 – Jul 2018 | Taipei, Taiwan (On-site & Remote with USA team)

Designed and managed 800+ websites, helping entrepreneurs build their businesses online. Provided coaching and site strategy to support financial freedom, while managing projects across Taiwan and the USA.

Radiant IT Consulting

Web & UI Design Intern 

May 2013 – Oct 2013 | New York, USA

Created web and graphic design assets and contributed to UI design work for client projects. Supported the design team with layout, visuals, and front-end adjustments, gaining early experience in applying design to real-world business contexts.

PIAA Moto Gear Store

Junior Web Designer

Mar 2009 – Dec 2009 | Taichung, Taiwan

Created visual assets and maintained e-commerce website functionality.

Education

Nord University, Norway

BSc, Game and Interactive Media Design (2018–2019)

Da-Yeh University, Taiwan

BA, Plastic Arts — Sculpture & Wood Design (2004–2008)

Interaction Design Foundation (IxDF)

Sep 2021- Present

ArtCenter College of Design

Summer Program- Summer Intensives, 2013

Museum of Modern Art, New York

Modern Design Workshop, 2013

Licenses & Certifications

Service Design: How to Design Integrated Service Experiences

Issued Oct 2025
Creating seamless service journeys across digital and physical touchpoints.

AI for Designers (Top 10% Distinction)

Issued May 2024
Applied AI tools in design workflows, prompt creation, and ethical AI solutions.

Information Visualization: Getting Dashboards Right

Issued Dec 2021
Created dashboards that make complex data easy to understand, visually engaging, and tailored to the needs of each user or client.

Design Thinking: The Ultimate Guide

Issued Sep 2021

Become a UX Designer from Scratch

Issued Dec 2021

Google UX Design Specialization

Issued Apr 2021

Credential ID X8XKKEVTYWEE

UX Design Process: Empathize, Define, and Ideate

Issued Apr 2021

Credential ID S8NM9CA6B3M2

Enterprise Design Thinking Practitioner

Issued by IBM Nov 2021

  • Identify the components of the Enterprise Design Thinking Framework
  • Identify techniques to uncover and explore user needs

Strategic Design Creates Lasting Impact

I believe design is about making the complex simple and creating tools that empower people. Every project is a chance to connect human needs, technology, and business goals — with clarity and empathy at the center. If this resonates with you, let’s connect.

Confidential content for talent recruiters only, Password required.
(47) 41 33 16 51

Reach Me By Phone

contact@yutingchuang.com

Email Me

Rølivegen 367, Steinkjer, 7718, Trøndelag

📍 Based in Norway