Branding
Liv Tea
Client
Liv Tea
Type: Local business
Service
Branding
Marketing
Deliverables
Packaging
Visual identity
Messaging
Years
2015-2016
Color Palette
#86cbbd
#315c7d
#e6b49e
#45b8ac
#f8f4ec
Typography
Logo
Elements
Imagery
Cultural heritage
Taiwanese Tea
Team farm
High Moutain Tea
Simple
Pure Taste
Coming Up
Packaging
Light
We believe human beings are born with a high level of awareness activity, so long as the reminder can retrieve the awareness of the existence of you and me. Just by a cup of tea, an action, a word can be closer to the distance between people.
LivTea
Liv Tea is an awarding-winning Taiwanese company that curates the tastiest teas from Nantou Taiwan and produces signature blends with Taiwan high mountain tea, winter Liv tea , It has purely taste and nature sweet from the clean air.
Cultural heart with Modern look
For thousands of years, tea ceremonies have stood as an emblem of culture – or, in China’s case, a means of spiritual awakening.
Prints
T-shirts
Simple Beauty
Print partner: Blueco Taiwan
When the client and I began the project, I was not yet sure of how the t-shirts would be produced. Initially I was just designing the logo and not thinking about production issues. Therefore, when I contact to Blueco, they have detail list how the color and contrast framework as a template. It save me a lot of time to completed this task.
My client usually working in the kiosk under hot weather so We chose Organic Cotton for the shirt fabric.
Logo Process
This represents the different ideas of the logo from the beginning to the finial LOGO. I was free to explore any concepts. My original approach was to have purely, clean feeling with a logotype or having Monogram logos. Over time, my concept slowly evolved to include natural elements like good air, sun, and leaves as a combination mark.