Branding

Liv Tea

Client

Liv Tea
Type: Local business

Service

Branding

Marketing

 

Deliverables

Packaging
Visual identity
Messaging

Years

2015-2016   

 

Color Palette

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#86cbbd
^
#315c7d
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#e6b49e
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#45b8ac
^
#f8f4ec

Typography

Logo

Elements

Imagery 

Cultural heritage

Taiwanese Tea

Team farm

High Moutain Tea

Simple

Pure Taste 

Coming Up

Packaging 

Light

We believe human beings are born with a high level of awareness activity, so long as the reminder can retrieve the awareness of the existence of you and me. Just by a cup of tea, an action, a word can be closer to the distance between people.

LivTea

Liv Tea is an awarding-winning Taiwanese company that curates the tastiest teas from Nantou Taiwan and produces signature blends with Taiwan high mountain tea, winter Liv tea , It has purely taste and nature sweet from the clean air.

Cultural heart with Modern look

For thousands of years, tea ceremonies have stood as an emblem of culture – or, in China’s case, a means of spiritual awakening.

Prints

T-shirts

Simple Beauty

Print partner: Blueco Taiwan

When the client and I began the project, I was not yet sure of how the t-shirts would be produced. Initially I was just designing the logo and not thinking about production issues. Therefore, when I contact to Blueco, they have detail list how the color and contrast framework as a template. It save me a lot of time to completed this task.    

My client usually working in the kiosk under hot weather so We chose Organic Cotton for the shirt fabric

products

Gallery

Logo Process

This represents the different ideas of the logo from the beginning to the finial LOGO. I was free to explore any concepts. My original approach was to have purely, clean feeling with a logotype or having Monogram logos. Over time, my concept slowly evolved to include natural elements like good air, sun, and leaves as a combination mark

Potrfolio

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